March 16, 2010

SAVING FACE...NO NEED FOR A KNIFE!

Non-surgical facial rejuvenation techniques will be discussed by leading experts at the Annual Meeting of the American Society for Aesthetic Plastic Surgery (ASAPS), being held at the Mandalay Bay Hotel & Convention Center May 2-7, 2009.

Las Vegas, NV (Vocus) May 3, 2009 -- In recent years, many new facial contouring treatments have been developed that can erase wrinkles, tighten the skin, and improve the overall look and shape of the face - all without the need to go "under the knife". These non-surgical facial rejuvenation techniques will be discussed by leading experts at the Annual Meeting of the American Society for Aesthetic Plastic Surgery (ASAPS), being held at the Mandalay Bay Hotel & Convention Center May 2-7, 2009. "'I Don't Want Surgery' - Non-Surgical Options for Facial Rejuvenation" will be moderated by Jack Friedland, MD, and will include Trevor Born, MD, Claudio De Lorenzi, MD, Barry DiBernardo, MD, and Z. Paul Lorenc, MD.

The achievement of cosmetic improvements without surgery is undoubtedly an attractive prospect--according to ASAPS statistics, Botox® (botulinum toxin type A) injection was the most popular procedure performed in the United States in 2008 with 2,464,123 procedures, followed by seven other non-surgical procedures: laser hair removal, hyaluronic acid injection, chemical peels, laser skin resurfacing, microdermabrasion, IPL laser treatment, and sclerotherapy.

Factors that influence a patient to decide to pursue non-surgical procedures over surgery include the shorter downtime associated with non-surgical procedures, decreased risk of serious complications, the patient's medical history, and their aesthetic goals.

The panel will discuss revolumizing of the face using fillers and a variety of volumizing agents as well as combining volume enhancement with neuromodulators such as Botox and Reloxin® (botulinum toxin type A).

"Non-surgical facial contouring is an essential part of facial rejuvenation and facial aesthetics," said Trevor Born MD, a plastic surgeon from Toronto, Canada and New York City. "There are many options, and the results with fillers can be fabulous, with minimal downtime."

With the increasing number of products becoming available, it is essential that practitioners understand the nuances of the different agents and the importance of selecting the proper agent based on the patient, area of the face, and other factors. "Knowledge of facial anatomy, for example," said Z. Paul Lorenc, MD, a plastic surgeon with a practice in New York City, "is crucial in minimizing possible complications in non-surgical facial rejuvenation."

Despite the growing popularity of non-surgical cosmetic treatments, facelifts are still a main component of many surgical practices, with over 132,000 procedures performed in 2008 according to ASAPS data. And it need not be a "one or the other" proposition: cosmetic surgery results can be enhanced by both pre and post-operative non-surgical procedures.

"I routinely use non-surgical modalities to maintain a great surgical result post-surgery," said Dr. Lorenc. "As aesthetic plastic surgeons, we are able to offer patients a comprehensive approach for facial rejuvenation, from non-surgical options to surgical correction."

"I Don't Want Surgery" Non-Surgical Options for Facial Rejuvenation"
Thursday, May 7th, 1:30pm
Moderator: Jack A. Friedland, MD., MD of Phoenix, AZ
Panelists: Trevor Born, MD of Toronto, Canada and New York, NY
Claudio L. DeLorenzi, MD of Kitchener, Canada
Barry E. DiBernardo, MD of Montclair, NJ
Z. Paul Lorenc, MD of New York, NY

PRESENTERS are available for interviews.
CONTACT THE ASAPS COMMUNICATIONS STAFF.

About ASAPS
The 2400-member American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967, is the leading organization of ABMS-certified plastic surgeons who specialize in cosmetic plastic surgery. With ASAPS active members certified by the American Board of Plastic Surgery, Canadian active members certified by the Royal College of Physicians and Surgeons of Canada, and International members certified in their countries of origin, ASAPS is at the forefront of innovation in aesthetic plastic surgery.

Toll-free referral line: 888.ASAPS.11 (272.7711). Web site: www.surgery.org

Contact:
Adeena Babbitt or Dina Khiry: (212) 921-0500 media (at) surgery (dot) org
Annual Meeting Press Office open May 3-7: (702) 322-5625

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Read the full story at http://www.prweb.com/releases/ASAPS/facial_rejuvenation/prweb2385424.htm.

Original Article: http://www.prweb.com/releases/2009/05/prweb2385424.htm